How can someone being portrayed as "the biggest celebrity in the world" also be painted as radical and out of the mainstream? Either Obama is like Britney Spears and Paris Hilton: a fluffy, substanceless, mass-consumed but empty celebrity-for-celebrity’s sake, or he is an unfamiliar and dangerous other with a hidden anti-American agenda. It’s hard to reconcile the two. By trumpeting Obama's popularity, McCain is calling him – by definition – a safe, easily digestible consumer product, broadly acceptable in the mainstream. Thus, McCain boxes himself into a corner when he wants to make the argument not to elect Obama because he’s so far outside the mainstream.
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