Friday, November 16, 2007

Joe Mojo Slows

Starbucks reports unprecedented drop in customer visitsI find it interesting that traffic is down at Starbucks because it matches my shopping patterns. Starbucks used to be an everyday extravagance for me since '01. When I moved to New York going online at a Starbucks was a huge thrill. But the fact of the matter is that hanging out in a coffee shop is not on the radar right now and Dunkin Donuts coffee tastes better. So while I still go to Starbucks once or twice a week, it is no longer a part of my regular routine. Starbucks traffic has only dropped by 1% but it is the first decline after years of steep growth. They are still making lots of money and are willing to evolve so it will be interesting to see the moves they make over the next couple years to adapt to this news. Meanwhile here's a list of my favorite coffee place.

1. Dunkin Donuts
Always hot, always smooth. They put the cream and sugar in it exactly how you ask. Doughnuts are average but their coffee cake muffins are outstanding. Favorite drink: Medium coffee: one cream, one sugar.
2. Home
I drink coffee when I first wake up at home every day. I actually buy Dunkin Donuts coffee and brew it at home.
Favorite drink: Large coffee: one cream, one sugar.
3. Coffee Stand on Corner of Houston and Broadway
Even that description only narrows it down to about 12 but this one guy across the street from where I work has great coffee at a great prices 75c $1 and $1.25.
Favorite drink: Medium coffee: one cream, one sugar.
4. Starbucks
The brewed coffee, unfortunately has become hit or miss. I've had bad cups of coffee a Starbucks on numerous occasions. Their frozen coffee drinks, cappuccino, espresso etc (anything they make up fresh) are excellent. Favorite drink: chocolate frappacino with a shot of espresso.


Brenda said...

I agree that Dunkin Doughnuts has the BEST hot coffee, my favorite, large with 1 cream only please. Starbucks has the best frozen coffee drinks - my favorite, Medium (or whatever they call it) Vanilla Frapaccino! Of course home brewed is also good, I take a cup with me everyday before dealing with my "monsters" (a bit of International Delights Vanilla cream in it).

Anonymous said...

Also had to mention a previous point you had brought up... I was at Starbucks the other day & overheard a random person sitting at a table with their laptop holler to their friend standing in line, "Hey, you have to pay for wireless... You wanna go somewhere else?"... You were right about that too... :)