Wednesday, September 26, 2007

Media Manipulation: Clinton Style

I'm a supporter of Barack Obama but have not been a Hillary Hater. Stuff like this will turn me into one however.

Early this summer, Sen. Hillary Rodham Clinton’s campaign for president learned that the men’s magazine GQ was working on a story the campaign was sure to hate: an account of infighting in Hillaryland. So Clinton’s aides pulled a page from the book of Hollywood publicists and offered GQ a stark choice: Kill the piece, or lose access to planned celebrity coverboy Bill Clinton. Despite internal protests, GQ editor Jim Nelson met the Clinton campaign’s demands, which had been delivered by Bill Clinton’s spokesman, Jay Carson, several sources familiar with the conversations said.

The campaign’s transaction with GQ opens a curtain on the Clinton campaign’s hard-nosed media strategy, which is far closer in its unromantic view of the press to the campaigns of George W. Bush than to that of Bill Clinton’s free-wheeling 1992 campaign. The spiked GQ story also shows how the Clinton campaign has been able to use its access to the most important commodity in media — celebrity, and in fact two bona fide celebrities — to shape not just what gets written about the candidate, but also what doesn’t.

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